Doe Deere, creative genius

In today’s modern times, it’s hard to get ahead of the pack when trying to build a successful business. There is no longer a choice between loving what you do or just selling a product to get by. No, now you have to love and believe whole heartedly in what you do to succeed. That’s exactly what the founder of Lime Crime make up, Doe Deere, did. Her love and faith in what she does is apparent through her success and the pride that seems to emanate from her smile when she poses for photos on social media wearing her products.

Known as the “Queen of Unicorns“, Doe says she was always “Imaginative and ambitious” in a recent article on ‘guest of a’ (Interview: Lime Crime’s Doe Deere On How To Make Your Dreams Come True). She had her first little business in Russia at 13, she says, selling temporary tattoos to her classmates, which was considered taboo. She says the business was successful because she wore the tattoos to show her classmates it was okay to wear them.

She was born and raised in Russia, and moved to the U.S. when she was seventeen first to Manhattan, New York then Brooklyn for nine years, and now she lives in Los Angeles, California. She lived in New York total from 1998 to 2012. Her initial intention was not to become an entrepreneur, but to be a musician. She was in a band in New York and still associates music with the cities she lived in. She credits being in a band and promoting said band with teaching her career, marketing and to appreciate the people who supported her by coming to her events. The band also gave her something else in return, her husband; and she says both of them writing songs and promoting the band helped them to collaborate.

She started making the special bright colors she’s known for in 2008, because they were hard to come by.She had no idea just how many other women were looking for those bright and hard to find colors. She majored in Fashion design at FIT in New York City, so she knew her way around the fashion world. Quickly, her company took off because of her knowledge and passion she had for her brand.

Doe has a message for those young women out there with big aspirations like her. “Follow your heart,” she says. “Because I believe every person has something special about them.”

Visit for more about Doe Deere.


Role Played by Betsy DeVos in Reforming Education Sector

For many years Betsy DeVos has been at the front line to champion for the educational reforms in the United States. Betsy began involved in leadership role way back at Calvin College when she ventured into campus politics, and has remained active ever since. Together with her husband, Dick DeVos, they have channeled millions of dollars for charity mainly targeting learning institution in Grand Rapids and surrounding areas. Recently, she was interviewed by Philanthropy magazine about her financial contributions, and the impact they had on the targeted communities.

Charitable Initiatives Spearheaded by Betsy DeVos

Through her financial donations, Betsy’s goal is to empower parents by providing them with educational options that can benefit their kids. She has been targeting less fortunate children who are unable to access quality education because of their family backgrounds. Having witnessed how parents struggle to send their kids to school, Betsy decided to play an important role of advocating for quality education program among all American children. Today, Betsy and her husband have established a movement that has approximately 250,000 children who are sponsored in both private and public programs across 17 states. During the interview, Betsy confirmed that the movement is showing positive growth, as the number of student expanded by approximately 40,000 within one year.

The educational choice program that is supported by Betsy DeVos is very popular, particularly among the Latinos. She believes that public schools are not performing, and some of them are actually failing. Her commitment to helping children from low income families started when they sent their kids to school. She created a foundation that offered scholarships to kids from low income backgrounds, but they realized the idea was not solving the real problem. Many parents did not get the scholarship they intended, meaning that their kids were not able access education they deserved. That was the time Betsy started to focus more on educational-choice program.


Brief Life History of Betsy DeVos

Early this year, Betsy DeVos was nominated by the President of United States to serve as the secretary of education for the new government. On February 7, 2017, the senate confirmed her nomination and she began her role as the secretary of education. Her role of championing for educational reforms in the United States played critical role of providing her with opportunity to serve in that position. Before she was confirmed, Betsy served as the chair of an investment firm, The Windquest Group, a company she founded with her husband Dick. Betsy is a bachelors of arts degree holder from Calvin College. As a result of her engagement with several charitable organizations, she has served in some of the boards as a way of showing commitment to the reforms she has always advocated. Check this article from New York Post.

How Helane Morrison has risen in Her Career.

Helane Morrison is one of the women who has accomplished a lot in the legal sector. She has been an employee of the SEC since 1996 has risen through the ranks in the career. Morrison has spent the last three years working as a director of the enforcement plan at the organization’s San Francisco-based division. The commission recognized her competency and hard work. Its chairperson, Arthur Levitt, recently gave her promotion to serve as the San Francisco district’s head.


As the chief of the district, she will be in charge of overseeing all the enforcement and analysis undertakings that occur in the regions that are managed by the San Fransico office. The authority of the district covers regions such as North California, Alaska, Washington, Oregon, North Nevada, Montana, and Idaho. The office that Helane controls is managed by the Pacific Region, which operated from Los Angeles. The former administrator of the San Francisco office was David Bayles, and he had worked at the district for about five years. He then left the SEC to be an associate of the Morrison & Foerster law firm.


Helane has made several accomplishments at the SEC and the rest of her career. Some of them include spearheading different investigations that found faults on the California Micro Device’s auditors, New York’s Republic Securities, and Dean Witter. Morrison had worked as a lawyer before she got a job at the commission. She was proficient in providing legal solutions to individuals and companies that were being litigated by the SEC. Businesses that were facing class action litigations that were related to securities also sought for her services. She offered legal representation during arbitrations, and her clients were brokers and trading companies that were being arraigned by their customers for different reasons. Morrison was also an associate of a San Francisco-based law company, which is known as the Howard, Rice, Nemerovski, Canady, Falk & Rabkin


At the age of 46, Morrison is one of the few female administrators who are in the SEC. The others are Valerie Capron of the Los Angeles division, Mari Keefe of Chicago, and Carmen Lawrence, who is the head of the New York district. Helane Morrison said that the SEC was forced to increase the number of employees that have been posted at the San Francisco office from 30 to 60 since the amount of work enforcement and the analysis department has been rising continuously.