How Fabletics Uses a Unique Reverse Showroom Technique to Wow Members

Fabletics is leading the pack with its reverse showroom strategy. This type of curated user experience is popular with brands that use the reverse showroom method. The reverse showroom is an interesting strategy that many companies are using. While it is incredibly popular now, it was considered innovative when Fabletics was first founded several years ago. The reverse showroom allows for users to show and experience all of what a brand has to offer in the digital space. Don’t confuse this with a typical website. These showrooms go above and beyond a website. They offer user above-and-beyond user experiences like the LifeStyle Quiz. Social media is often a big factor.

 

Social media is another place that Fabletics is leading the pack with its reverse showroom. The company collects a large amount of data from its users. It then utilizes that data to make sure their members and potential members are only seeing relevant content.

 

Kate Hudson is more than just the pretty face of Fabletics. She is a co-founder along with parent company, TechStyle Group. She founded Fabletics with the goal of providing women with high-quality workout clothes. When Fabletics was founded, women had few choices in the categories of workout gear. We could choose from high-end items that were typically extremely overpriced ($200 for a pair of leggings overpriced). The other options were typically poorly made leggings that offered style options or leggings that were dark, muted colors and more functional than fun.

 

Fabletics changed all of that. The company offers highly fashionable workout clothing at an affordable monthly price. Kate Hudson works hard to make sure her workout clothes use only the highest quality in fabrics, hold their shape well and are comprised of the latest trends. The quality of the clothing was the most important thing when Fabletics was in its startup phase. The goal of Fabletics was to ensure they had styles for every woman. For this reason, Fabletics is releasing a line of athletic clothing made specifically for plus-sized women.

 

If you are new to Fabletics, you can familiarize yourself with the brand on its website. You can also take the simple LifeStyle Quiz to see what type of Fabletics styles would work well for your specific style and workout tastes. The quiz takes just a few minutes and asks a few simple questions about where and how you like to exercise. After that, a whole wardrobe of athletic clothing that fits your taste will be at your fingertips.

The Academy Of Art University Is The Epitome Of Fashion

When it comes to the industry of fashion, originality can be a difficult thing to find. This is especially true with the high demands and fast turn-around on concepts that were just developed. A high level of creativity is required for fashion to become an art rather than something that is merely functional. The Academy of Art University put on a runway showcase for those enthusiasts out there that managed to blow the audience away. Designers from all over brought in there own ideas and unique styles that really demonstrated their personal sensibilities.

 

The Academy of Art University was first established in 1929, and the institute has since been cultivating a high standard and regard for creativity when it comes to fashion. The displays at the runway this year were an expression of the University’s core value when it comes to fashion. Each of the designers that were selected brought in new perspectives from all walks of life that left long last impressions. Sara Kozlowski Director at CFDA and America’s Next Top Model J. Alexander were left speechless by the performance. As the biggest privately owned fashion school in the US, the Academy of Art University showed that designers from all over the world were able to create extraordinary designs that were as functional as artistic.

http://www.ncaa.com/schools/academy-of-art

The various pieces that were displayed during the showcase were extremely varied. This might seem expected given that the designers came from regions all around the world, but the uniqueness of each design was exceptional and worth seeing for any budding fashion enthusiast. The Academy of Art University is on a mission to push the boundaries of fashion and have proved their impact of visionary design. What the future holds is anyone’s guess, but what is certain is the Academy of Art University will play a role in creating the future of design.

 

Kate Hudson’s Fabletics gives a new shopping experience to female shoppers

The main reason why many online clothing companies are unable to make serious money is that there are hundreds of companies fighting for the same customers. Even worse is the fact that there are established giants in the e-commerce industry such as the Amazon that command a 20 percent stake in the annual sales from the industry. However, Kate Hudson’s Fabletics appears to break out of the pack, and they are making Amazon run for their dollar. In less than five years, Fabletics is already making over $250 million from the e-commerce industry.

 

Kate Hudson’s Fabletics success did not come on a silver plate. It has taken a lot of effort and innovation for Kate Hudson and her team to build Fabletics to what it is today. Kate Hudson attributes the success of her company directly to reverse showrooming, a strategy they have been using since the company was established. The company also offers abundance membership perks, which have made customers remain loyal while coming along with their friends.

 

If you take a look at the Fabletics physical stores, you will realize that there is a lot that is happening there. Inside the stores, one thing that you will easily notice is the unique shopping experience that is different from what is available in other stores. Fabletics is giving their customers a unique opportunity to take Lifestyle quiz, which enables them to pick the apparel that is right for them.

 

To compete with giants such as Amazon, a company has to use innovative strategies to help them attract more customers and keep the existing ones. Any time a customer tries clothing at the retail store, the data is uploaded to their fabletics account. So, when a customer logs into the Fabletics store, they get suggestions in the e-cart, which makes it easy for them to shop.

 

Besides offering competitive prices, Fabletics also rewards their clients with free shipping on their orders. They also offer massive discounts on the apparel in their online portal and their physical stores. While inside the stores, a customer gets a personal assistant who guides them while shopping. The shopping assistant reviews the lifestyle quiz answers and then helps the customers to decide the best apparel for them.

 

Kate Hudson’s Fabletics focuses on helping female shoppers get what they want; high quality and functional clothing. They also get all the pampering that they deserve alongside other perks that comes with being a member of Fabletics.

Kate Hudson’s is Focused on Making Fabletics a Success and Taking On Amazon

The subscription based athletic clothing service Fabletics has captured the market since the company first launched in 2013 and has grown considerably in the three and 1/2 years since then. Since its inception, it has been helmed by actress Kate Hudson, whose original claim to fame was the movie Almost Famous.

 

The founders of Fabletics, which include actor Kate Hudson, set out to revolutionize the way women buy athletic wear. The brand was designed to offer quality, fashion forward athletic wear that is both durable and comfortable. Customers can order clothes from the convenience of home, something that consumers quickly realized was, once the internet and online retailer Amazon revolutionized shopping. Fabletics has grown exponentially since its inception. In fact, some people believe that the small company is giving Amazon a run for its money, especially when it comes to women’s athletic wear.

 

One advantage that Fabletics has over other online retailers is that they customize and tailor their selections to each and every customer. Not just through an algorithm, but through a quiz that is designed to understand each and every customer self-reported likes and dislikes. This online quiz is one of the first things new members see and takes only a few minutes. Becoming a member gives customers plenty of great benefits, including discounts and personalized selections that are sent to each customer on the first of each month. It’s easy, and it’s one of the biggest reasons why Fabletics has grown so fast.

 

 

Since the company was founded, it has grown quickly. Not only did the growth and potential of the company attract enough investors to be what Silicon Valley calls a ¨Unicorn¨aka a startup that has raised over 1 million in funding, but the online based company has been successful enough to start opening brick and mortar stores. Starting in 2016 the company has open 17 retail locations as of the middle of 2017.

 

Even though Kate Hudson is proud of the success she has achieved as the co-founder of a popular athletic wear brand, she still considers acting her main job and has no intentions of retiring anytime soon. Hudson takes Fabletics seriously and works hard to be involved in as much of the company as possible. She approves all of the designs and checks for quality, in addition to appearing in the vast majority of the advertising that Fabletics runs. Her level of involvement is a true testament to the quality and detail that Kate Hudson’s Fabletics have built the brand on.

Fabletics Company Is Booming and Still Holding Strong 3 Years Later

Kate Hudson is an accomplished actress that has taken the world by surprise when she co-founded Fabletics. Fabletic sells athleisure apparel for all shapes and sizes. The sizes offered start at XXS all the way to 3X. Fabletics is affordable and that is one of the reasons why people like it. Fabletics has been going for three years now and is worth over $250 million. They use a different approach than most. It is subscription based and this is how they get more intimate with the consumers. This subscription gives them insight on what the consumer likes and is looking for. There are many companies out there trying to bank on the athleisure apparel but Fabletics has found success by running their company by three rules.

 

The three rules are reverse showrooming, collecting data, and relying on growth. Reverse showrooming has been nice to Fabletics because it is working in their favor. Online browsing and shopping is no longer seen negatively and is done in a positive light. The premise is that nearly 50% of the consumers that go inside the Fabletics physical store are already members. Whatever they try on goes right into their virtual shopping cart. They can either purchase the item in store or online. Then there is 25% of the consumers that become members before they leave the store.

 

Online data is a key source of trends since they are always changing. The physical stores stay stocked with what is trending based on the data and the online store is treated the same way. If stores don’t keep up with the demands and wants of society, then they begin to fail. Fabletics don’t rely on the data to make the company successful, it is just a stepping stone in a lucrative business.

 

Growth is one item a company looks for. Without growth, then a business can’t survive. With Fabletics using all three of these rules, it has worked for them thus far. The company anticipates at least a 35% increase yearly. This is pushing Fabletics on up in the ranks because the brand is so popular. They are no match for Amazon and the figures are showing it.

 

Kate was asked what makes a business successful and she named 5 tips. Identify marketing opportunities. This allows for the company to see the bigger picture. Most athletic wear is expensive, but Fabletics lowered the prices so it is still seen as high end but at an affordable price. Staying hands on with sales is imperative. Be in the know on what is working and what isn’t. Replace what isn’t working with something that will. Also relying on data aids the company in price ranges and what consumers want to see. During the sign up to their subscription services, a short quiz is given just for that reason. A company can’t succeed if the management isn’t inspired. Inspiration is what fuels the drive and without that, then it creates a problem. Lastly, believe in yourself and don’t be afraid to take a risk. Without risk taking, no one would be where they are today.

The Brand in the Hearts of the Founders: Fabletics

Among the top global trends, last year was that finally, Amazon had a competitor. The challenge was the little-known Fabletics. The General Manager of Fabletics put it across that the secret behind their success is their will to redefine the meaning of a high-value brand from scratch. This different way of doing things focuses on personalizing services and offering trendy, fashionable clothes at a lower price compared to the competitors. The company hopes to make its customers happy, and the secret behind this is understanding the people and what exactly they want.

 

According to Fabletics, the modern consumer is changing, and the secret to getting hold of such customers is by understanding them. This is the reason why Fabletics has taken things differently and are data intensive. Online data is very crucial and helps this company avail exactly what the consumers want. The items displayed online and physically are the right ones as doing otherwise would risk putting the consumer off. Stores located in different places are location specific and using the data collected, stock merchandise that only appeals to the people living in that area.

 

Similarly, cutting edge technology and data analytics, seamlessly scalable operations and access to exclusive product lines bring the battle to the front door of competitors such as Amazon.

 

Fabletics enjoys a cult following on social media. New offerings hit the online media and individual accounts, and there is no shortage of buzzing discussions regarding the products such as Size fits, colors, price and consumer opinions. Bloggers and social media enthusiasts have hopped on the bandwagon giving unprecedented brand exposure to not only their products directly but also reviews and feedback that is vital to retaining long-lasting consumer relationships. Fabletics products are trending for value on money, quality, and style.

 

Membership offers discounts and new promotions including individual item suggestions based on recorded preferences. Their monthly subscription service is also free and popular with consumers, as going through a month without making purchases is not penalized. Fabletics is unique because it is taking the battle to the competitor. Their strategy is to carve out a niche in the existing market.

 

<blockquote class=”instagram-media” data-instgrm-captioned data-instgrm-version=”7″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”><div style=”padding:8px;”> <div style=” background:#F8F8F8; line-height:0; margin-top:40px; padding:35.2777777778% 0; text-align:center; width:100%;”> <div style=” background:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5/P8/t9FuRVCRmU73JWlzosgSIIZURCjo/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;”></div></div> <p style=” margin:8px 0 0 0; padding:0 4px;”> <a href=”https://www.instagram.com/p/BM6kNw1B3CL/” style=” color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;” target=”_blank”>Win a surprise for your squad! Post pictures of you and your squad using #FableticsSquad &amp; #Contest in the caption for a chance to win the ultimate squad surprise ?????????? US only. 1 winner and up to 4 friends will be chosen and notified via DM every Tuesday. See official rules ?? http://bit.ly/FableticsSquad</a></p> <p style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”>A photo posted by @fabletics on <time style=” font-family:Arial,sans-serif; font-size:14px; line-height:17px;” datetime=”2016-11-17T14:45:23+00:00″>Nov 17, 2016 at 6:45am PST</time></p></div></blockquote>
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