Fabletics is leading the pack with its reverse showroom strategy. This type of curated user experience is popular with brands that use the reverse showroom method. The reverse showroom is an interesting strategy that many companies are using. While it is incredibly popular now, it was considered innovative when Fabletics was first founded several years ago. The reverse showroom allows for users to show and experience all of what a brand has to offer in the digital space. Don’t confuse this with a typical website. These showrooms go above and beyond a website. They offer user above-and-beyond user experiences like the LifeStyle Quiz. Social media is often a big factor.
Social media is another place that Fabletics is leading the pack with its reverse showroom. The company collects a large amount of data from its users. It then utilizes that data to make sure their members and potential members are only seeing relevant content.
Kate Hudson is more than just the pretty face of Fabletics. She is a co-founder along with parent company, TechStyle Group. She founded Fabletics with the goal of providing women with high-quality workout clothes. When Fabletics was founded, women had few choices in the categories of workout gear. We could choose from high-end items that were typically extremely overpriced ($200 for a pair of leggings overpriced). The other options were typically poorly made leggings that offered style options or leggings that were dark, muted colors and more functional than fun.
Fabletics changed all of that. The company offers highly fashionable workout clothing at an affordable monthly price. Kate Hudson works hard to make sure her workout clothes use only the highest quality in fabrics, hold their shape well and are comprised of the latest trends. The quality of the clothing was the most important thing when Fabletics was in its startup phase. The goal of Fabletics was to ensure they had styles for every woman. For this reason, Fabletics is releasing a line of athletic clothing made specifically for plus-sized women.
If you are new to Fabletics, you can familiarize yourself with the brand on its website. You can also take the simple LifeStyle Quiz to see what type of Fabletics styles would work well for your specific style and workout tastes. The quiz takes just a few minutes and asks a few simple questions about where and how you like to exercise. After that, a whole wardrobe of athletic clothing that fits your taste will be at your fingertips.