Fabletics is leading the pack with its reverse showroom strategy. This type of curated user experience is popular with brands that use the reverse showroom method. The reverse showroom is an interesting strategy that many companies are using. While it is incredibly popular now, it was considered innovative when Fabletics was first founded several years ago. The reverse showroom allows for users to show and experience all of what a brand has to offer in the digital space. Don’t confuse this with a typical website. These showrooms go above and beyond a website. They offer user above-and-beyond user experiences like the LifeStyle Quiz. Social media is often a big factor.
Social media is another place that Fabletics is leading the pack with its reverse showroom. The company collects a large amount of data from its users. It then utilizes that data to make sure their members and potential members are only seeing relevant content.
Kate Hudson is more than just the pretty face of Fabletics. She is a co-founder along with parent company, TechStyle Group. She founded Fabletics with the goal of providing women with high-quality workout clothes. When Fabletics was founded, women had few choices in the categories of workout gear. We could choose from high-end items that were typically extremely overpriced ($200 for a pair of leggings overpriced). The other options were typically poorly made leggings that offered style options or leggings that were dark, muted colors and more functional than fun.
Fabletics changed all of that. The company offers highly fashionable workout clothing at an affordable monthly price. Kate Hudson works hard to make sure her workout clothes use only the highest quality in fabrics, hold their shape well and are comprised of the latest trends. The quality of the clothing was the most important thing when Fabletics was in its startup phase. The goal of Fabletics was to ensure they had styles for every woman. For this reason, Fabletics is releasing a line of athletic clothing made specifically for plus-sized women.
If you are new to Fabletics, you can familiarize yourself with the brand on its website. You can also take the simple LifeStyle Quiz to see what type of Fabletics styles would work well for your specific style and workout tastes. The quiz takes just a few minutes and asks a few simple questions about where and how you like to exercise. After that, a whole wardrobe of athletic clothing that fits your taste will be at your fingertips.
The main reason why many online clothing companies are unable to make serious money is that there are hundreds of companies fighting for the same customers. Even worse is the fact that there are established giants in the e-commerce industry such as the Amazon that command a 20 percent stake in the annual sales from the industry. However, Kate Hudson’s Fabletics appears to break out of the pack, and they are making Amazon run for their dollar. In less than five years, Fabletics is already making over $250 million from the e-commerce industry.
Kate Hudson’s Fabletics success did not come on a silver plate. It has taken a lot of effort and innovation for Kate Hudson and her team to build Fabletics to what it is today. Kate Hudson attributes the success of her company directly to reverse showrooming, a strategy they have been using since the company was established. The company also offers abundance membership perks, which have made customers remain loyal while coming along with their friends.
If you take a look at the Fabletics physical stores, you will realize that there is a lot that is happening there. Inside the stores, one thing that you will easily notice is the unique shopping experience that is different from what is available in other stores. Fabletics is giving their customers a unique opportunity to take Lifestyle quiz, which enables them to pick the apparel that is right for them.
To compete with giants such as Amazon, a company has to use innovative strategies to help them attract more customers and keep the existing ones. Any time a customer tries clothing at the retail store, the data is uploaded to their fabletics account. So, when a customer logs into the Fabletics store, they get suggestions in the e-cart, which makes it easy for them to shop.
Besides offering competitive prices, Fabletics also rewards their clients with free shipping on their orders. They also offer massive discounts on the apparel in their online portal and their physical stores. While inside the stores, a customer gets a personal assistant who guides them while shopping. The shopping assistant reviews the lifestyle quiz answers and then helps the customers to decide the best apparel for them.
Kate Hudson’s Fabletics focuses on helping female shoppers get what they want; high quality and functional clothing. They also get all the pampering that they deserve alongside other perks that comes with being a member of Fabletics.
The New York fashion week provides a platform through which new upcoming designers showcase their talents in the fashion industry. On September 9, 2017, a group of ten designers who are BFA and MFA graduates participated at the 21st runway showcase event organized by the School of fashion at the Academy of Art University. The fashion show was held at Skylight Clarkson Square which is famously known as the official residence for all things style. The participants showcased five womenswear, two menswear including two collaborations.
This year’s event was attended by some iconic people in the fashion industry, and they include the legendary Ms. J Alexander of Americas Next Top Model among others. The designers who originated from different backgrounds had a lot to show regarding ideas, silhouettes and craftsmanship techniques most of which impressed the audience. The designers are allocated 15 minutes each to showcase their talents and want they have learned in school over the years in front of their peers, potential mentors and fashion moguls around the world who are watching them online via live stream. It is on this platform that the designers can present their visions for the future of fashion. About The Academy of Art University
The Academy of Art University is a privately owned for- Profit institution and was previously known as Academy of Art College. The school is based in San Francisco, California USA. The academy was founded in 1929 by Richard S. Stephens and started off as an advertising academy. The academy boasts of being one of the largest privately owned fashion school in the whole of United States of America and has provided employment to more than 283 full-time tutors and 1154 part-time teaching staff and has about 12,600 students.
The Academy of Art University Founder Richard S. Stephens was a painter and magazine editor. Richard passed the mantle of leadership to his son in 1951 who then was succeeded by his daughter Elisa Stephens In 1992. Under Elisa Leadership the school recorded tremendous growth, the number of students rose from 2000 to around 18,000 by 2012.
The Academy of Art University has been actively involved in the New York fashion week event twice every year since the year 2005.
The subscription based athletic clothing service Fabletics has captured the market since the company first launched in 2013 and has grown considerably in the three and 1/2 years since then. Since its inception, it has been helmed by actress Kate Hudson, whose original claim to fame was the movie Almost Famous.
The founders of Fabletics, which include actor Kate Hudson, set out to revolutionize the way women buy athletic wear. The brand was designed to offer quality, fashion forward athletic wear that is both durable and comfortable. Customers can order clothes from the convenience of home, something that consumers quickly realized was, once the internet and online retailer Amazon revolutionized shopping. Fabletics has grown exponentially since its inception. In fact, some people believe that the small company is giving Amazon a run for its money, especially when it comes to women’s athletic wear.
One advantage that Fabletics has over other online retailers is that they customize and tailor their selections to each and every customer. Not just through an algorithm, but through a quiz that is designed to understand each and every customer self-reported likes and dislikes. This online quiz is one of the first things new members see and takes only a few minutes. Becoming a member gives customers plenty of great benefits, including discounts and personalized selections that are sent to each customer on the first of each month. It’s easy, and it’s one of the biggest reasons why Fabletics has grown so fast.
Since the company was founded, it has grown quickly. Not only did the growth and potential of the company attract enough investors to be what Silicon Valley calls a ¨Unicorn¨aka a startup that has raised over 1 million in funding, but the online based company has been successful enough to start opening brick and mortar stores. Starting in 2016 the company has open 17 retail locations as of the middle of 2017.
Even though Kate Hudson is proud of the success she has achieved as the co-founder of a popular athletic wear brand, she still considers acting her main job and has no intentions of retiring anytime soon. Hudson takes Fabletics seriously and works hard to be involved in as much of the company as possible. She approves all of the designs and checks for quality, in addition to appearing in the vast majority of the advertising that Fabletics runs. Her level of involvement is a true testament to the quality and detail that Kate Hudson’s Fabletics have built the brand on.
Don Ressler is a businessperson who is renowned for being a founder of various innovative businesses such as the Intelligent Beauty. FitnessHeaven.com was the first enterprise that he established. The success of the firm was notable, and the Intermix Media acquire it. The entrepreneur then started doing business with Adam Goldenberg who at that time served Intermix as its COO. The two used their innovativeness to create Alena Media, which became one of the top e-commerce and marketing enterprises on Brandettes. The News Corp became interested in Intermix Media’s success and acquired it in 2005.
Goldenberg and Don Ressler moved on to develop other enterprises that could be profitable to them. They were well informed about the online marketing business, and they opted to establish a branding firm that they could control anonymously. They were assisted by the former staff of Alena Media to develop Brand Ideas, which was later changed to be Intelligent Beauty. The company grew and established two units, which are SENSA and DERMSTORE that have specialized in weight commodities and cosmetics respectively. The subsidiaries have managed to gain many members hence they have become very profitable. Adam and Don Ressler funded their business for about two years, and they were later offered $43 million by Technology Crossover Ventures.
The businessmen then created another subsidiary of Intelligence Beauty that was known as JustFab. The Matrix Partners facilitated its progress by making a $33 million investment on Bloomberg. The creativity of the company’s products was supervised by Kimora Lee Simmons. JustFab’s growth rate was swift, and it managed to reach more than 4 million clients by the end of 2010. The number of subscribers that had joined the firm rose to 6 million by April 2012, and this was highly attractive to the investors. Matrix Partners, Crossover Ventures, Intelligence Beauty, and Rho Ventures teamed up to offer a total investment of $76 million.