Doe Deere, creative genius

In today’s modern times, it’s hard to get ahead of the pack when trying to build a successful business. There is no longer a choice between loving what you do or just selling a product to get by. No, now you have to love and believe whole heartedly in what you do to succeed. That’s exactly what the founder of Lime Crime make up, Doe Deere, did. Her love and faith in what she does is apparent through her success and the pride that seems to emanate from her smile when she poses for photos on social media wearing her products.

Known as the “Queen of Unicorns“, Doe says she was always “Imaginative and ambitious” in a recent article on ‘guest of a’ (Interview: Lime Crime’s Doe Deere On How To Make Your Dreams Come True). She had her first little business in Russia at 13, she says, selling temporary tattoos to her classmates, which was considered taboo. She says the business was successful because she wore the tattoos to show her classmates it was okay to wear them.

She was born and raised in Russia, and moved to the U.S. when she was seventeen first to Manhattan, New York then Brooklyn for nine years, and now she lives in Los Angeles, California. She lived in New York total from 1998 to 2012. Her initial intention was not to become an entrepreneur, but to be a musician. She was in a band in New York and still associates music with the cities she lived in. She credits being in a band and promoting said band with teaching her career, marketing and to appreciate the people who supported her by coming to her events. The band also gave her something else in return, her husband; and she says both of them writing songs and promoting the band helped them to collaborate.

She started making the special bright colors she’s known for in 2008, because they were hard to come by.She had no idea just how many other women were looking for those bright and hard to find colors. She majored in Fashion design at FIT in New York City, so she knew her way around the fashion world. Quickly, her company took off because of her knowledge and passion she had for her brand.

Doe has a message for those young women out there with big aspirations like her. “Follow your heart,” she says. “Because I believe every person has something special about them.”

Visit for more about Doe Deere.


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