Don Ressler is a businessperson who is renowned for being a founder of various innovative businesses such as the Intelligent Beauty. FitnessHeaven.com was the first enterprise that he established. The success of the firm was notable, and the Intermix Media acquire it. The entrepreneur then started doing business with Adam Goldenberg who at that time served Intermix as its COO. The two used their innovativeness to create Alena Media, which became one of the top e-commerce and marketing enterprises on Brandettes. The News Corp became interested in Intermix Media’s success and acquired it in 2005.
Goldenberg and Don Ressler moved on to develop other enterprises that could be profitable to them. They were well informed about the online marketing business, and they opted to establish a branding firm that they could control anonymously. They were assisted by the former staff of Alena Media to develop Brand Ideas, which was later changed to be Intelligent Beauty. The company grew and established two units, which are SENSA and DERMSTORE that have specialized in weight commodities and cosmetics respectively. The subsidiaries have managed to gain many members hence they have become very profitable. Adam and Don Ressler funded their business for about two years, and they were later offered $43 million by Technology Crossover Ventures.
The businessmen then created another subsidiary of Intelligence Beauty that was known as JustFab. The Matrix Partners facilitated its progress by making a $33 million investment on Bloomberg. The creativity of the company’s products was supervised by Kimora Lee Simmons. JustFab’s growth rate was swift, and it managed to reach more than 4 million clients by the end of 2010. The number of subscribers that had joined the firm rose to 6 million by April 2012, and this was highly attractive to the investors. Matrix Partners, Crossover Ventures, Intelligence Beauty, and Rho Ventures teamed up to offer a total investment of $76 million.
JustFab later needed to expand its business, and in January 2013 it founded FabKids. The firm then acquired the Europe-based e-commerce giant, The Fab Shoes at https://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#29968764750a. The company has penetrated the European market efficiently, and it helped JustFab to gain 3 million members in the continent. JustFab got a $40 million funding that it used in establishing Fabletics. The total investment in the company is $250 million.